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107634846693614850 February 9, 2004

Posted by Lee Cherry in Uncategorized.
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Bill Gates To Help Mickey Mouse Sell Digital Movies
Disney and Microsoft are set to announce a new partnership Monday.
The two companies will work together to make Disney content available on cell phones, personal digital assistants and a new generation of portable media players. The BBC reported that the deal also includes online movie sales sometime this year. As part of the multi-year deal, Disney will license Microsoft’s digital rights management technology, which protects digital content from being illegally copied or played. It’s expected that people who buy movies would have a limited ability to move them from one computer or device to another. Financial terms of the pact were not disclosed. The non-exclusive deal with Microsoft is part of Disney’s wider effort to make movies, television shows and other content available to consumers in digital format, including on a home network and in the next generation of high-definition DVDs.

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