The Business of Design: Sound Advice March 8, 2006Posted by Lee Cherry in Uncategorized.
Tags: business, exhibit design, industrial design, innovation
Sound advice from SquidLab’s Dan Goldwater about entrepreneurship, inventing and serving your client’s needs… it may seem like Marketing-101, but if I didn’t know any better they’ve drawn from real life experience.
“Here at Squid Labs we develop new technologies, but we can only do that by keeping a close eye on how they fit into a business solution:
When developing a technology for a specific client, either we have identified how the technology will fit into their business, or else the client has initiated contact with us after identifying themselves the approximate parameters of their desired solution in both technical and business areas. In either case it is essential to work closely with the client to ensure that any solution we develop continues to meet their needs, particularly since those needs usually change over time…” [ Read their blog here. ]