Design Thinking May 24, 2006Posted by Lee Cherry in Uncategorized.
Red Hat magazine has an interview with David Burney, VP Brand Communications + Design, Red Hat about the ins and outs of design thinking as a (what old is) new approach to innovation and creativity in large organizations. – ".. it is true that design is changing the way innovative businesses operate. Successful companies like GE, Procter & Gamble, and Maytag have made significant investments and organizational changes to take advantage of design process and methodologies. Design as an innovative problem-solving methodology is fast becoming an imperative business strategy." [ Read more… ]