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Design Thinking May 24, 2006

Posted by Lee Cherry in Uncategorized.
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Red Hat Magazine
Red Hat magazine has an interview with David Burney, VP Brand Communications + Design, Red Hat about the ins and outs of design thinking as a (what old is) new approach to innovation and creativity in large organizations. – ".. it is true that design is changing the way innovative businesses operate. Successful companies like GE, Procter & Gamble, and Maytag have made significant investments and organizational changes to take advantage of design process and methodologies. Design as an innovative problem-solving methodology is fast becoming an imperative business strategy." [ Read more… ]

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