jump to navigation

Brainstorming vs Brainwriting February 12, 2009

Posted by Lee Cherry in 1.
Tags: , , , ,
trackback

Recently BNET1 laid out the case against brainstorming and plenty of readers chimed in to complain about how ineffective the technique is for generating quality new ideas (and a couple also leaped to its defense). Those who aren’t fans get some support today on the British Psychological Society’s blog, which reports, “research shows that people actually come up with more ideas working on their own than they do brainstorming together.” But if brainstorming is ineffective, what actually works? How about Brain

Writing::

Briefly, it involves four group members writing ideas on slips of paper in silence. Group members pass the slips of paper between each other, reading others’ ideas and inserting their own. Ink color indicates who owns which ideas and when a paper slip has four ideas on it, it is placed in the center of the table for all to see. This is repeated up to 25 times. The second stage involves group members withdrawing to the corners of the room and recalling as many of the ideas generated so far as possible – the rationale being that this encourages attention to the ideas generated. The final stage involves group members working alone for 15 minutes in an attempt to generate yet more ideas.

[ more ]

(Image of human brain by Gaetan Lee, CC 2.0)

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: