Blogger to WordPress April 27, 2006
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110503037950794416 January 1, 2005
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Kung Hei Fat Choy! (Happy New Years.)
Now, onto some late night gaming, zug-zug
108759415742002719 June 13, 2004
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One can never have enough books… ok maybe not.
After kindly being volunteered by my better half with closing out the school year… we shuffled around all the books used by the students into the book room. After a few hours of counting, sorting, chucking damaged books and clearing the dust from our eyes I looked up at the tower of books and thought (out loud) why in the world aren’t these things on PDA yet!? LOL. I can’t believe that there isn’t a way to offer inexpensive PDA units to students in the school system with digital copies of these books. Setup some sort of digital distribution system and a one-size fits all PDA…
Granted not all books can be transferred (i.e. physics, math, et.al.) but all of those literature books, classics and modern, should be available in digital format. I’ve done only a rough estimate of the amount of money that would be saved yearly from lost, damaged, mangled, abused books that get tossed by the wayside… we’re talking ~$150,000 a year based on a few schools, 24 selected works and a modest number of copies. It would seem that the school system has more power and influence then the publishing industry but unfortunately it doesn’t seem to work out that way. Then again, there are logistical conerns/issues with using technology – but if there isn’t some sort of pilot program and system put into place to try this out then how is it ever going to go mainstream.
For services rendered an old copy of Garrison Keiller’s “The Book of Guys” – Too funny… not sure if it was a slight on my part to get that from my wife. hehe.
108666766537530216 June 7, 2004
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Portfolio Items Updated:
Community Protection Institute (C3PI), Website Development
Third Renaissance, Inc. – Website Development
Starta Development, Inc. – Marketing Campaign
Total College Sports – Print Campaign
TotalBaseball.com – Print Campaign
108649138562261505 June 5, 2004
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feeling better.
Hot tea, lemon and honey did the trick… lots of it.
Currently working on reviewing Pier1’s annual report for accounting class. (insert note of sarcasm here.) Woohoo. Dry stuff, but I like to look at it as a truly inspiring numbers game… Different accountants/firms with their own strategy for listing things and burying things in footnotes. So far, Pier1 seems pretty normal – I might even sink in some real money this year with them…
108632778219998872 June 4, 2004
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in space no one can hear you scream…
I’m currently trying to get over a sinus infection that somehow managed to irritate my throat to the point where I can’t talk as well as I would like – think laryngitis…. so, if you’ve been trying to reach me by phone – I’m not ignoring you. It’s just I can’t really say much at all… it all comes out like a whisper or a scratchy tone. Just leave me a message on voicemail and I’ll get back with you as soon as I can. Thanks!
108591822384325158 May 30, 2004
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Catching up…
Congrats to the New Grads!
Allen and Stephen enjoy the last free summer. Allen, drop me your new email when you get set up at NC State. Stephen, be safe and don’t have too much fun at Paris Island! Drop James a line and ask him for some pointers for not getting lost. đ
MBA… 4-hour evening sessions this summer – woo hoo!. Still not sure about general journal methods of accounting – how odd. LOL.
Play… Busy on the auction front. New items up for auction. Good stuff if you’re a Nascar fan. Managed to get a few boxloads of auction material with my dad and finally got around to snapping photos and getting things posted. eBay Auctions here! Mostly Nascar stuff at the moment.
Work… Lined up some interviews this past month… job market seems to be slowly inching along. Looking forward to making some decisions soon.
108334457182666211 May 12, 2004
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School.
Been busy studying for finals and writing my last case study papers. Last case study is on Tivo… it should be pretty interesting. Next up, Summer Session.
Work.
On another note, my last week wrapped up with Starta Development, Inc. In the mean time, I’m finishing up some website redesign and development work for some freelance clients. These projects are very close to being wrapped up; hopefully, I can get some images up when they launch.
I am on the lookout for full-time opportunities. Drop me a line if you find something interesting.
108395804594939056 May 7, 2004
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Tetra Vaal: 3D animated robot / combat / police
A whole lot of time and passion to pursue realism, short of amazing!
OK, now we have really reached the point where it is impossible to tell the difference between the computer-generated material and the real footage. Talented people at The Embassy Visual Effects Inc. have created a magnificent piece directed by Neill Blomkamp.
What is so extraordinary about this video is not only their superb 3D rendering, shadows, dirt and the texture, but also a rather unusual context the whole action takes place in. The amateur or semi-pro camera looking footage combined with the casual movements of the robot largely contribute to the ‘real’ feeling.
Pharmasim Marketing Simulation April 14, 2004
Posted by Lee Cherry in 1.Tags: archives, business, channels, marketing, mba, red storm, ruthless, simulation
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Back from a (working) vacation…
sometimes you ‘really’ can’t get away.
Just wrapped up the Pharmasim Marketing Simulation from Interpretive Software, Inc.We had to take the role of a brand manager in the over-the-counter cold medicine market and I’m happy to say our team ranked number one…. I’m not sure how much to weight the results as ‘true-to-life’ but after 8 periods we increased the stock price to $160.31/share, maintainted 29% of market share and had a (whopping) cumulative income of $1254M.
We went out two more periods to see how much more we could get “out of the market” and drove the stock price up to $209.03/share, cornered 31.3% of the market share and brought home the bacon with $1874M in cumulative income. As far as simulations go, I’m sure Donald Trump can take that to the bank.
Although the version of software we worked with had a clunky interface (think Visual Basic 4 – eeks, I hear there is a new web version in the works) it really had the muscle power to crank out the numbers and display the appropriate data. It was a great learning experience in how to effectively target channels, develop proper ad messages and anticipate customer demands and price sensitivities. The 4Ps (pricing, promotion, product and placement) were definitely being emphasized and we developed different strategies through each period to know when/what to reformulate and launch in terms of line extensions or new products. My team is available as consultants on a contingency basis and will gladly take payment by Visa, MC, Paypal or American Express – wink, wink, nudge, nudge. LOL.
I would have liked to been able to directly compete, in real-time, with other teams in the MBA program but overall it was a great learning experience both as a Marketing Management Simulation and a team building exercise for individuals with different backgrounds and personalities.
On a side note – although Pharmasim is really a marketing simulation and not a “game” it still would be great to see options available to bring in some of the harsher, real life tactics of large corporations – no pointing fingers, but negative ad-campaigns, hiring away of sales force or key executives from other companies, supply chain manipulation, et. al. Then teams could have both a market/stock price evaluation as well as a corporate PR “image” based on different types of strategies/tactics used coupled with market/consumer reaction to EPA/FDA/News inquiries released during the simulation. Similar to concepts brought out in the Red Storm software which I had an opportunity to beta-test back in the day – Ruthless.com.