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Using Product Design to Drive Brand Power September 21, 2006

Posted by Lee Cherry in Uncategorized.
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Are you designing experiences or developing products?

From the design of experiences to the manufacturing of brands, design strategy has the power to drive innovation, identify new market opportunities, fight commoditization, and even reduce new product development costs. This event will be provoking and highly informative, revealing the best of Eastern and Western practices in innovation and new product and service development.

Key take aways:

  • Start thinking “experience” and build experience-based teams
  • Bring balance and value in your innovation process
  • Learn how brands of tomorrow are being built in Greater China

Date: Wednesday, September 27

Time
6:00 to 6:30 PM – Networking & Pizza
6:30 to 7:30 PM – Presentation

Location
Lord Corporation
111 Lord Drive
Cary, NC 27511-7923

Fees
$5 for PDMA members
$20 for non-members

More information found at PDMA Carolina.

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